New & Co.
Software solutions and services for athletes.

Are you an athlete?


Our mission is to make life more accessible and enjoyable through technology for athletes.

Athlete : anyone who displays grit and has a growth mindset.

WE BELIEVE


Products

The products and services that we create will be used and loved by every athlete in the world.

Passion

Our purpose is to address problems that must be solved by creating solutions that never existed.

Innovation

Innovation happens at intersections of conventional wisdom.

Our Process


We discover problems and ask ourselves the following questions.

Solution

Does a solution currently exist?

Need

Do people need the solution we are providing?

Different

Is our solution truly different from anything in the world?

Advantage

Why are we uniquely equipped to tackle this solution at this time?

Work


Here's what we've been working on.

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